Empowering the Voices of the 45+ Age Group and their Families: A Case Study of the Online Publishing Web Application for Biographies, Fiction, Poetry, and Family Stories
Background:
Our client wanted to create an online publishing web application that would allow users to share the life stories of themselves and their family members through biographies and family stories. The platform was designed to cater to three genres: biographies, fiction, and poetry, with the addition of family stories to encourage the involvement of younger generations in preserving family history. After conducting a user-centered analysis, we realized that the biographies and family stories genres would primarily be written by the 45+ age group of people.
Objectives:
The objective of the project was to create a user-friendly platform that would empower the voices of the 45+ age group and their families and provide them with an opportunity to share their life stories and family history. We aimed to create a platform that would be easy to use, accessible to a wide range of users, and offer both free and paid options for users to contribute.
Methodology:
To achieve our objectives, we followed a user-centered design approach. We conducted user research to gain insights into the needs and expectations of our target audience and their families. We also conducted a competitive analysis to understand the strengths and weaknesses of existing platforms in the market. Based on our research findings, we created wireframes and prototypes that were tested with users to gather feedback and make improvements.
Results:
The online publishing web application was successfully launched, and the results exceeded our expectations. The platform received an overwhelming response from the 45+ age group and their families, with many users sharing the life stories of themselves and their family members through biographies and family stories. The user interface was intuitive and easy to navigate, making it accessible to users of all ages. The addition of the family stories genre encouraged younger generations to participate in preserving family history. The platform’s success was also reflected in the positive feedback we received from users, who appreciated the opportunity to share their stories and connect with others.
Conclusion:
The online publishing web application has succeeded in empowering the voices of the 45+ age group and their families and providing them with a platform to share their life stories and family history. The user-centered design approach enabled us to create a platform that was accessible and intuitive, resulting in a positive user experience. The addition of the family stories genre encouraged younger generations to participate in preserving family history, strengthening family bonds. Overall, the project was a success, and we are proud to have been a part of it.