The strategic idea behind the logo that we created for the brand represents ‘Construction’, ‘Analytics’ and ‘IQ’.
Analytics is all data/numbers presented in graphs and pie charts.
The basic structure created for the logo is the combination of C and Q from ‘Construction’ and ‘IQ’, and we masked the pie chart to this structure.
Though we have included so many elements to the brand logo, it still stays clean, crisp, chic and it could easily be read as alphabet ‘C’. Further simplifying the brand, we included the logo as part of the company name.