Business partners of UGC maritime in Kuwait wanted a corporate logo in blue. Color palette was one element of the logo that all partners agreed with, there was slight different perspective otherwise because UGC founding team comprised of elderly Kuwaiti and younger generation Kuwaiti business partners. The expectation is varied among the team members considering the age difference.
Post our discussion with them we realised logo should be conventional yet new age. This was a challenging project and we patiently picked their thoughts/ideas, evaluated the common ideas from the team, and met our goal. We did present a couple of more logo options than what we had signed up for. We closed the project with a modern, flat and creatively represented silhouette of ship-anchor logo that pleased the team.
Using the logo across different stationery elements, either in monochrome or in its original shades of blue looks chic and impressive.