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Geo-Targeting is requesting search engines to list/display a particular webpage in a chosen geography.

 

When should you use Geo-Targeting?

When website is built in multiple languages.

 

Say for example-

You have built a site for two different audiences, English speaking and French speaking. To cater to both these audiences you have a website/s of same content in two different languages.

 

In this situation geo-targeting comes in handy. By geo targeting, you instruct google to display English content to English speaking audience and French content to French speaking audience.

 

How does geo-targeting work?

Geo-targeting checks for a couple of criteria before directing audience to relevant content.

  1. Geo-targeting checks reader’s location. If you are in France, boom, your French content shows up.
  2. Geo-targeting checks for reader’s language setting in the browser. This is particularly helpful if you have mixed crowd in a single location/geography. I am English speaking tourist/resident in France, so what will I prefer – “English content”.
  3. If the reader has chosen multiple languages in their browser. Geo-targeting checks the order at which language is chosen and will select the most appropriate language to display the content.

Isn’t geo-targeting helping us segregate content and being super useful to both website owners and website visitors.

How does Geo-Targeting help SEO?

It optimises our search result by just selecting one content for an audience. It doesn’t list/display same content in all language in your search result.

 

Geo-Targeting can also be useful in situations when you choose to display different data for different countries. Example – Sometimes your services charges or product price may vary for different locations/countries. In such situations you can  create different pricing pages for different locations and geo-target the same.

 

Doesn’t this concept make our life so much simpler? Thank you geo-target tool!