My beloved logo! Isn’t it lovely!
As creators, we get so attached to our work emotionally; we prefer to turn blind eye/deaf ear to critics/feedback.
How can you be sure it will work?
Self-Assess your work for all scenarios:
Take a step back and with eagle’s eye get clarity on how your logo fits all scenarios
1. Increase your logo size; set it on different backgrounds/textures, to assess it for signage board.
2. Reduce size and assess for website fixed header, sticky header
3. Further reduce its size and test for email signature
Live in questions; constantly question yourself. Does it work here – website/ signage/signature etc etc? How else can I make it better? What else is possible?
These questioning will open up a lot of possibilities for you.
I repeat, live in questions. You will surprise yourself.
One thing I can surely suggest is never, ever outline logos.
Logo outline may add character while creating them, a sure killjoy when tested for different scenarios.
Outline will kill your logo in small dimensions, ends up looking like a scrawny, fleshless ghost.
Here’s an example
On creation board, outline may look good, adds character
On reducing size like email signature; it looses itself
On different backgrounds, like in signage