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United Group Company

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Branding Kuwait start-up

Colour Palette used for UGC logo design

We designed this clean, corporate, professional logo and stationery for a Kuwait start-up.

Kuwait business partner of UGC wanted a logo that is mostly in blue for shipping related business. UGC founding team comprised of elderly Kuwaiti and younger generation Kuwaiti business partners. The logo design perspective varied among the partners considering the age difference.

Post our discussion with them we realised logo should be conventional yet new age. This was a challenging project and we patiently met our goal. We did present a couple of more logo options than what we had signed up for. We closed the project with a modern, flat and creatively represented silhouette of ship logo.

Kuwait is such a volatile market and there are so many start-ups or new organisations that gets registered on a day-to-day basis. Registered business goes from big organisations to individuals, could be technology company, banking, finance, educators, business consultants, trainers, small business, beauticians, selling luxury products, local products, could be just about anything. Hence the logo design opportunity is also extremely high in Kuwait.

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