We branded a traditional family run restaurant ‘Banana Leaf’, a chain of restaurants based in Kolkata, India. This family run, 3-4 generation old restaurant is a popular existing brand in food industry. We were cognisant to this fact while creating their brand and marketing material.
For the kind of exposure this brand has, we consciously chose every change and made sure every change only elevated the brand to next higher level.
Food industry business running for close to century will have aged loyal customers and growing new followers. Our agenda was to retain the ethnicity of the brand, respect elderly and their emotion to the brand and yet attract the new generation, the pizza/pasta lovers.
Imajine’s service to the client includes – logo design, banner design, marketing promotional material design and business card design.