Your precious product. You know they have to look right to attract the buyers.
It’s your invention, you have crafted it carefully keeping user in mind, making it especially for them and you finally bring it to market.
Very few or no buyers at all.
It’s enough for you to doubt yourself; doubt your invention/s and dampen your enthusiasm.
Think you need to spend another couple of months perfecting your product? Probably not.
Actually the solution may be a lot easier than you expect. Give the product packaging a professional look/feel so it’s easy for customers to spot and tempted to pick it.
Shopping Store Scenario
Think about your nearest shopping store and plethora of products hanging out of shelves. Don’t you pick products that attracts you, do you dig to look for new products unless you already know about it.
What can you do to entice your buyers; to pick, read, and buy your product.
1. Embrace the colour pallet
Colour pallet plays a big role here.
Blue is not evergreen. Understand your buyer; prepare a colour pallet for buyer, not users.
Example: if your product is for toddlers, buyer is the parent, especially mums. Baby blue or baby pink beside an yellow is not spot on.
Carefully use your colour pallet, don’t over do with colours. Colour pallet should consist maximum of two to three colours. Not more.
2. Keep the content precise
Highlight important features of the product. Keep it crisp.
3. Real time testing
When you finalise on a couple of packaging prototypes. Do some real time unbiased testing in stores.
Place your product in relevant section and ask your friends or focused group to pass by the shelf and check which product caught their eye.
Wish to brand/re-brand your product? Write to us or mail us at reachout at imajineweb dot com.