This article is applicable for very small business, entrepreneurs who are working from home, overall a small entity with very little budget for sales/marketing/website.
When we are very small with very little investment, we resist building website, because yes it does cost money and we may not be ready to invest such money as of today.
And we prefer to promote ourselves on social media platform such as FB, Twitter, Instagram, Youtube or we end up getting a website built by a fresher out of school on stone age technology which is of no use from search engine perspective.
Well, you are definitely in a better position if you are utilizing free to use social media platforms and attracting potential customers than having a “namesake” website.
When you are promoting yourself on social media, different social media is in different phase in business and would be running on different algorithms which directly affects your business. From some social media, you would be generating considerably high revenues where as others less.
Consciously or sub consciously you will start focusing more on social media where you are generating high revenue.
Social media algorithms keep changing. So you have to alert and consciously promote media that is in today.
When you change your media, your work increases because you are new here. Have you given a thought on the amount of meticulous marketing we do.
One thing we should know is all of these medias are transitional.
Hence I suggest you have a site too, that is completely under your control, built on latest technology that is search engine friendly and also light on your pocket.
Let me brief you on how you can do this.
To own a website, all you require is
- Domain Name
Example: My website domain name is Imajineweb.com. Whereas my company is registered as Imajine Web Solutions LLP.
Things to consider when you are getting your domain name, “Keep it short”.
- Host provider
- A site itself.
Here is an article to know more about what is domain name and hosting.
You can choose WordPress(WP) Content Management System(CMS) to build your website. WP CMS is free and is available to install on your hosting. In fact, you can even request your host provider to install it for you. If you do not prefer to get into the installation part.
For look and feel of the site, you can choose themes that are freely available to use.
By following the above procedure, you get a basic website.
Why am I stressing on every business to have a website? Why is website so important?
Website is important because “you own this space, it doesn’t belong to anybody and it is completely under your control”. You have the flexibility to do anything there.
Content by content, website brands you over the period of time.
Just like how you are promoting yourself on social media, add the same content in your website too.
Please note, At present and for a very long future, Google search is here to stay. Google search takes larger portion of the pie.
To know more about search statistics, please take a look at this awesome article by Rand Fishkin.
Once the search engines recognizes your website and associates your site with you and brand you. Search Engines will be aware of your services and products. Once you start getting listed in search engines, they will direct potential customers to your website.
As you are starting small with basic website, do not worry about the look and feel as of now. Because nobody is actually looking at your site unless you ask them to.
All you have to focus on right now is making your site content rich, while you continue your promotion on social media or network building.
Example on how to build content –
Say for an artist, they should religiously upload their artwork in the website and write few lines describing your artwork and make sure to include a couple of keywords.
Once you have considerable data, you can slowly move your business to your site.
Having a website is like investing in mutual funds, it helps on a long run.
If you have any doubts in building your site, write to us, we can help you with it.
Here is our irresistible package just for you. Take a look and if you are interested, we would love to work with you.
Here’s wishing you loads of Abundance!