A Brand to Sea
A brand identity that is sure to sail many nautical miles, clear as ocean and a vet to fill-in the future business verticals.
United Group Company start-up is based out of Kuwait and they wanted us to create a logo design that is generic, best logo that conveys marine business and logo that could be easily used for future business verticals.
We decided to play around with three elements – water, ship and anchor
Along with playing around with these elements we also played around with UGC of United Group Company.
This start-up comprised of Arab co-founders in varied age groups that is mid 20s to early 50s. Am sure you are getting the point, the perspective and taste is very different.