We don’t just design,
we observe, absorb and create uber brand
Our objective was to understand the collective interest/perspective the 10xDS co-founders shared towards their business brand and create a logo that will always stay close to their heart.
Trust me, it was a fun ride; and we were high on creative juice, alert, patient and present.
The sketches you see above was created during the blooming stages,
so definitely there was a lot of work that had happened prior to this,
had created many logos for them.
When we presented our first set of logo options,
the feedback we received were so diverse.
Some preferred bright colours and some monotone,
some wanted simple and some preferred a lot of elements.
And they were discovering themselves/each other.