These “must-haves” that I will be covering in this article is pure basic facts and simple truth.
At times, we get so carried away with our fancy ideas for the website that we tend to forget the basics.
What are the simple ways to fetch relevant keywords for website content?
Start your content writing with 2 basic questions
- Who is my target? And
- What are their queries?
That’s about it. This will open up space for so many keywords.
Take for instance, if am planning to build a house, what are the possible queries I might look for on the internet?
- Well known Construction Engineers
- Architects to plan independent houses
- Popular architects to renovate a house
And Again, another example,
Suppose, we at Imajine are looking for new office and we have found a cheap, old building and would like to understand how much will it cost us to renovate the same?
Imajine’s query on the internet could be –
- Renovate Office Space
- Renovate Old building
- Cost to change the interiors
- Architect to help me with an estimate to renovate old structure
So when we write down customer queries, we get hold on a lot of constructive and useful keywords. The keywords we get from the above queries are “Construction”, “Engineer”, “Independent house”, “Renovate”. “Office Space”, “building”, “interiors”, “old”, “Structure”.
Likewise, when you jot down customers coming from different scenarios and their search queries, can you imagine the quality and quantity of keywords you get hold to?
Got the picture? Awesome right!
And guess what, you just learnt a simple tool to identify SEO/business friendly keywords which has the potential to take you places.
Where will you use these keywords? And should I use all of them
Use these keywords all through your websites and ad campaigns. PLEASE DO NOT over use them.
Your content should be legible to the readers. The keywords you use should merge, add value to the content and flow along. The keywords shouldn’t stand out like a sore thumb with no relevance.
Google has evolved so much so that it can very well understand the intend of the sentence and the synonyms of the words. So you really don’t have to rephrase the same sentence multiple times and also you should play low on including keyword synonyms.
Strengthen your services and keywords –
Eventually, every now and then include blog articles and project case-studies.
In these blog articles and case study pages, try and use keyword/s in the title, content of the article and also meta-data.