How can I build a good customer base without investing any money?

Awesome! That’s a great idea. For every business, there is definitely a great potential to build good organic traffic and customer base without investing any money.

Highly plausible, provided you are open to invest time and also open to share your constructive thoughts/ideas through blog articles in your website.

Truth is, this takes time to get the kind of visibility we are looking for in search engines. As you know, there are tons of players out there. Don’t be disheartened. Start today. Start with baby steps and stay on.

Building organic traffic is one best method to generate revenue and if you get lazy and do not invest in building organic traffic now. Years will pass and you will still be in the same place. Am not kidding. This is the truth.

Contribute to your potential customers:

Share ideas, thoughts, include your customers into your universe. Talk to them through your blogs. And make sure every blog revolves around your services. Write for people who you prefer to attract as your customers. Give genuine tips.

Your blogs will definitely vibrate the energy with which you write. Readers will surely sense it and reciprocate accordingly. So staying in good mood, energetic while writing blogs is essential.

Every single blog you post is like a single snow flake. One blog may not get you to your destination. You will have to post several blogs around a single idea or a service. Snowflakes add up and eventually they occupy a whole lot of space and you are out there and your customers can clearly see you.

I know this is a lot of work. If you can, try and get some contributors. Like guest writers. Guest writers can be anybody, anybody who shares your passion. More the merrier. This can help you churn out more blogs.

So blogging is one great tool to make your site dynamic and content rich.

Even if you don’t have many topics today, start with what you have. And make sure to stay there. You will surely get more creative and you will find something interesting to share/write.


By Jayanthi Varma

Jayanthi is Imajine's Co-Founder, Designer and Developer. Jayanthi is in the field of website design and web app development since 2003. Jayanthi is also a certified User Centered Analyst.