Blogging tips for Small Business As we all know blogging is one best tool to market your business and attract potential customers. Are you grooved with questions like, what can I possibly blog about my business, it is so simple and straight forward? There is really nothing that I can convey? Is blogging only for search engines, for SEO purpose? How often should I blog? Should I blog in FB/Linkedin, Will that help me reach more people? It’s awesome that you have taken this very first step to get clarity on blogging. So let’s begin. What can I possibly blog about my business, it is so simple and straight forward? There is really nothing that I can convey? Blogging is not only about marketing your service/products. It’s about choosing your customers, understanding their concerns and give them relevant information for these concerns. Example, if you are an architect. You may be like what can I speak about my service? I make plans that’s all. Can you now tilt a bit, say 180 degrees, step in your customer’s place. Think like them and jot down all concerns that bothers them. Jot down all their questions. Jot down their interests that they are eager to learn/understand. Go loud and jot it all down. Let me help you begin. Your customers may wish to know – How does rain water harvest work? Can I implement in my building? How can I budget for my landscaping? Tips on sustainable living My wooden door frame expands during cold season and damages the wall, what should I do? What are different kinds of bricks in the market? pros and cons See, 5 blog topics in a jiffy for architect’s blog. Do you have any idea the number of people who could possibly be googling for these information right now. Definitely not zero. If people find you for these questions/concerns, and if they find your blog relevant. You have taken that very first step of branding your firm. Throw light and give clarity on customers concerns Is blogging only for search engines, for SEO purpose? Blogging is for both Search Engines and for the potential client. Search engines lays the path for customers to reach you. How they are entertained totally depends on your quality content. How often should I blog? Blog as often as you can. This is no literary contest. Your blog space is for information sharing. All you need is simple English to convey your thoughts. If being organized helps you stick to the plan. Then come up with a number, say, one blog a week or two blogs a week. Choice is all yours, It’s your universe, it’s your space. There is no rule. You are the ruler. Should I blog in FB/Linkedin, Will that help me reach more people? Social media is an ocean of sales and marketing execs with very very few buyers. Let me ask you a question, When you are looking for any information. What do you do? Where do you go? You simply google. Isn’t it! Yes, the percentage of people searching for information on google is always much much more that people looking for relevant information on social media. I suggest, sow your thoughts/ideas seedling in your space, in your site. They will grow and eventually reap you fruit. If you desire to promote your blogs, then step into social media space. Make sure people visit your site to read your blog. Build traffic to your site. Good, constructive and relevant traffic flowing to your site contributes to your branding. LET’S WORK TOGETHER firstname.lastname@example.org By Jayanthi Varma Jayanthi is Imajine's Co-Founder, Designer and Developer. Jayanthi is in the field of website design and web app development since 2003. Jayanthi is also a certified User Centered Analyst. View all of Jayanthi Varma's posts.