Practical Strategies for an Attractive logo My beloved logo! Isn’t it lovely! As creators, we get so attached to our work emotionally; we prefer to turn blind eye/deaf ear to critics/feedback. How can you be sure it will work? Self-Assess your work for all scenarios: Take a step back and with eagle’s eye get clarity on how your logo fits all scenarios 1. Increase your logo size; set it on different backgrounds/textures, to assess it for signage board. 2. Reduce size and assess for website fixed header, sticky header 3. Further reduce its size and test for email signature Live in questions; constantly question yourself. Does it work here – website/ signage/signature etc etc? How else can I make it better? What else is possible? These questioning will open up a lot of possibilities for you. I repeat, live in questions. You will surprise yourself. A Tip: One thing I can surely suggest is never, ever outline logos. Logo outline may add character while creating them, a sure killjoy when tested for different scenarios. Outline will kill your logo in small dimensions, ends up looking like a scrawny, fleshless ghost. Here’s an example On creation board, outline may look good, adds character On reducing size like email signature; it looses itself On different backgrounds, like in signage Imajine Logo Portfolio [rev_slider alias=”logo300″] Looking for Professional, Corporate, Unique logo for your Business? Reach out to us at reachout[@]imajineweb.com and we would love to work with you on your logo design projects / even create your business website 🙂 And if you wish to view our portfolio, click here. By Jayanthi Varma Jayanthi is Imajine's Co-Founder, Designer and Developer. Jayanthi is in the field of website design and web app development since 2003. Jayanthi is also a certified User Centered Analyst. View all of Jayanthi Varma's posts.