Incredible ways to get more people to buy your product

Your precious product. You know they have to look right to attract the buyers.

It’s your invention, you have crafted it carefully keeping user in mind, making it especially for them and you finally bring it to market.

Very few or no buyers at all.

It’s enough for you to doubt yourself; doubt your invention/s and dampen your enthusiasm.

Think you need to spend another couple of months perfecting your product? Probably not.

Actually the solution may be a lot easier than you expect. Give the product packaging a professional look/feel so it’s easy for customers to spot and tempted to pick it.

Shopping Store Scenario

Think about your nearest shopping store and plethora of products hanging out of shelves. Don’t you pick products that attracts you, do you dig to look for new products unless you already know about it.
What can you do to entice your buyers; to pick, read, and buy your product.

1. Embrace the colour pallet

Colour pallet plays a big role here.
Blue is not evergreen. Understand your buyer; prepare a colour pallet for buyer, not users.
Example: if your product is for toddlers, buyer is the parent, especially mums. Baby blue or baby pink beside an yellow is not spot on.

Carefully use your colour pallet, don’t over do with colours. Colour pallet should consist maximum of two to three colours. Not more.

2. Keep the content precise

Highlight important features of the product. Keep it crisp.

3. Real time testing

When you finalise on a couple of packaging prototypes. Do some real time unbiased testing in stores.

Place your product in relevant section and ask your friends or focused group to pass by the shelf and check which product caught their eye.

Imajine Logo Portfolio

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Looking for Professional, Corporate, Unique logo for your Business?

Reach out to us at reachout[@] and we would love to work with you on your logo design projects / even create your business website 🙂

And if you wish to view our portfolio, click here.

By Jayanthi Varma

Jayanthi is Imajine's Co-Founder, Designer and Developer. Jayanthi is in the field of website design and web app development since 2003. Jayanthi is also a certified User Centered Analyst.

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